Discuss.com.hk Launches Thematic Campaign

Discuss.com.hk Launches Thematic Campaign

Discuss.com.hk launched a thematic campaign started from September 2013 covering television channels, buses, MTR, online platforms and magazines.

Discuss.com.hk invited Mr. Li Chi Tai (famous local comic artist) to draw series of comics inspiring from the forum stories. His masterpieces were made into different souvenirs including booklets, calendars and forum emoticons.

Meanwhile, Discuss.com.hk also launched several game campaigns on forum. Members who joined the campaign would receive Mr. Li Chi Tai’s forum emoticons and booklets.

Other than the printed and online advertisements, to cheer up Hong Kong white collar workers, we also distributed “Discuss tea bags” at 20 commercial buildings.

 

  • Advertisement on bus

  • Magazine cover Story

  • Comic booklet designed by Mr. Li Chi Ta

  • Calendar designed by Mr. Li Chi Ta

  • Promoters distributing “Discuss teabag”

Discuss.com.hk television commercials

Discuss.com.hk television commercial – Office chapter

Discuss.com.hk television commercial – Finance chapter

Discuss.com.hk television commercial – Travel chapter

Game campaigns on forum

Discuss Comic Characters Voting Game

Discuss Ad Snapshot Game

Creative Script Game – Job Chapter

Creative Script Game – Finance Chapter